In conjunction with the launch of their new thermostat lineup, Totaline sales centers are pleased to announce a new and improved logo program as well. The program will feature a new website and additional options, and will apply to all 15 new Totaline thermostat models.

Totaline Category Manager John Loeffler indicated that the new program will enable customers to personalize the entire new thermostat lineup to include their business logo and text. “Dealers and contractors will continue to have the option of customizing thermostats at Totaline sales centers,” Loeffler said. “As in the past, they’ll be able to put identifying information, such as their business name and phone number, directly on the thermostats.”

“The thermostat is really the only HVAC/R equipment customers see and use regularly, so it’s a great place for dealers to put their identifying information,” Loeffler said. “It’s good marketing and ensures that the customer will call them back the next time they have an HVAC/R concern.”

Loeffler explained that dealers who are interested in taking part in the logo program can still bring their text and logo to their Totaline sales center in the form of a business card. From there, the information will be sent to designers, who will recreate it to customer specifications.

After the design is approved, customers will be able to go online to the new website and apply their logo to their thermostat of choice. The system will provide the customer with a part number, which they can then take to their sales center for ordering. As a new program feature, the logo will remain on file for future ordering purposes.

Additionally, with the new program customers have lower cost options. Grey text only on the thermostats will be offered for free, and grey logos will be available at a low cost. Loeffler also said that, for a slightly higher price, customers will be able to choose from 25 different logo colors. “The pricing for color options will be the best pricing of the old program,” Loeffler said, explaining that a minimum purchase will be required.

Loeffler said that the new logo program, coupled with the streamlined new line of Totaline thermostats, is just one more way for dealers and contractors to build their professional image. “There is a large demographic of customers out there who love to have their dealer’s information at their fingertips. The logo program really facilitates this, and provides a professional looking product as well.”

When you purchase Totaline thermostats, you can also receive FREE STUFF. In 2009, if you buy any combination of at least 10 Totaline thermostats and any length of thermostat wire all on one invoice, you can get a FREE Totaline 16-function multi-tool, a professional padfolio, or a $20.00 Wal Mart® gift card. Visit www.totaline.com today for more details.

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